The Truth Behind Bike Wheels with Rod Bardsley

Rod Bardsley has been an ambassador with us for about 10 years.  We met when mountain bike rims were 21mm wide and Rod wanted to try some of the newfangled superwide 30mm wheels we’d been building.  According to pretty much everyone in 2011 crazy wide rims like this would never catch on but Rod knew better.

If you like the idea of listening to two grumpy old men talk about bike wheels and suspension, ebikes and how Wheelworks makes rims, this video will be up your alley.  It’s 45 minutes long, completely unscripted and unedited, and is best listened to like a podcast rather than watched.  Unless you have a crush on Rod, of course.