|We do a number of things behind the scenes to keep our prices fair. Most notably many companies factor in the defects / cost-of-returns / warranties into their retail price. Through 12 years of carefully documented trial and error we have an astonishingly low return rate and have no need to factor in costs-of-returns into our pricing. We could quite easily halve the time it takes Liam and Gavin to build a pair of wheels but then your wheels would be more likely to go out of true, loose spoke tension, or have other issues requiring man-hours and cash for us to correct. Our defect / return / warranty rate is so low precisely because of these “extra” steps in our wheelbulding procedures.
All our wheels are designed for daily use, not just ‘race-day’ wheels, and consequently, the amount of use our wheels endure compared to that of some of the larger wheel companies is exemplary. For example with some riders now clocking over 50,000km on our Maker wheels more use means less cost per kilometer ridden.
All of this is fine but means nothing if we don’t adapt to the changes in the world of bicycle wheels. As new waves of crappy carbon wheels sprout up from overseas suppliers on one end and appear as original-equipment on new bikes at the other end we fear too many people will become victim of marketing hype and murky warranties. Last week we cleaned up and organised our mountain bike range and in the coming weeks you’ll see the same approach taken to our Road and Gravel wheels. All of these wheels are built right here in Lyall Bay to the highest imaginable standards and are backed with the industry’s best warranty.
Here are a few wheelsets NOT on sale this week 😉