Who the W:one is for

Designed for trail, enduro and e-bikes. Built for riders who are genuinely hard on equipment and expect their wheels to last.

The W:one matches the best trail, enduro and e-bike wheels on the market for strength and impact resistance - then goes further on serviceability and ease of maintenance. 190kg bike and rider weight limit.

The rim

W:one rims are among the most durable aluminium rims we've tested, outperforming competitor options in both lab and real-world conditions. Their 4.1mm thick bead is incredibly strong and remains tubeless even after large impacts.

The flared bead reduces pinch flats and tyre damage from heavy impacts. Hollow rim beads allow a much thicker bead profile — protecting tyre sidewalls under hard impacts while improving overall impact resistance and keeping weight down.

Laser-engraved

Each rim is laser-engraved with a unique wheelset number and spoke lengths, making it easier to track, service, and replace parts when needed - so you can keep riding without hassle for years to come. 

The hubs

• Hope Pro5 hubs are perfect for high-power ebikes
• Dial hubs are well suited to Trail, Enduro and low-power ebikes
  

The spokes and nipples

• The Alpina Extralite Round, produced in Italy, is a double-butted spoke measuring 2.0mm at the head and thread, tapering to 1.7mm in the center. Alpina’s unique two-stage cold-forming process strengthens the spoke head significantly, making it up to 30% more durable than other brands. This results in a spoke that better withstands high-tension loads, improving longevity and reliability in demanding riding conditions.
• We use Sapim Polyax Secure Lock nipples, produced in Belgium, for their durability and reliability. These corrosion-resistant nipples ensure long-term performance and make re-truing easy, even after years of riding. The Polyax head features a ball shape that improves alignment inside the rim, reducing stress at critical points and minimizing the risk of spoke breakage.

What's in the box

• Ready to ride: Your new W:one wheels arrive pre-taped and fitted with high-flow tubeless valves — straight out of the box.
• Free tracked delivery: Courier delivery is free of charge throughout New Zealand and Australia.
• Packaging we're proud of: Your wheels ship in a custom-made cardboard box, produced in-house on our CNC. Made from 68–71% recycled material, sourced from sustainably managed forests in Kawerau and Tokoroa. No single-use plastic, no styrofoam. Designed for multiple uses and fully recyclable.

Built for the long haul

Easy to maintain

• Every detail is chosen with long-term ownership in mind: 32 spokes, brass nipples, greased spoke threads, and laser-engraved spoke lengths mean maintenance is straightforward - even years down the track.
• Each wheel carries a unique engraved wheelset number. If you ever switch drivetrains or bikes, we can look up your exact build and help with the rebuild.

When things get rough

• Any aluminium rim will dent if hit hard enough - that's physics. The question is how much force it takes and how the rim behaves when it happens. Unlike carbon, aluminium dents rather than cracks.
• We test the W:one to 200 joules on our in-house impact rig - simulating root strikes and heavy landings. It outperforms the best aluminium wheels on the market for structural integrity under repeated impacts, tubeless retention, and overall damage.

Warranty & rim replacement

12-month warranty

• Covers manufacturing defects, material issues, and workmanship. Every wheel goes through our full QC process before it leaves the workshop.

Rim replacement programme

If you damage a rim, we offer a heavily discounted rebuild. Valid for two years for the original owner, non-transferable.

Wheelset Weights

• A W:one rim is 605g in 29" and 590g in 27.5".  It's no weight weenie, but it's no porker either.
• Wheelset weight gets complicated on custom wheels as different brake rotor mounts, hub widths, and freehub bodies all weigh different amounts.
• As a reference:  A mullet pair of Wone with Hope Pro5 6-bolt hubs and XD driver weighs 2159 grams including tubeless tape and valves.
• If you need a weight for a specific hub and freehub body combination get in touch

No Swaps on the W:one

• We're unable to make component swaps in the W:series wheels. By purchasing components in bulk, streamlining our assembly process, and building wheels during downtime, we're able to keep costs down on this range.
• If you need something different, check out our Flite range. Every W:series wheelset is still built to our exacting standards - no compromise on build quality.

Production & country of origin

End of life

• Aluminium rims, hub shells, stainless steel spokes, and brass nipples are all recyclable at your local metal recycler. You can also return these materials to Wheelworks for recycling.
• The cardboard shipping carton is kerbside recyclable.

Image Gallery

High flow valves