Watch your wheels being built

To share what we do and how we do it, we can now send photo updates of your wheels being built as we handcraft them.  How cool is that?!?

We've spent 17 years perfecting the science and art of wheel building and creating the secrets of the trade.  With these real-time photo updates you'll get an insight into why that translates into amazing wheels with a lifetime guarantee.

You’ll be kept in the loop with how your decals are made, be able to see your wheels being laced and follow as the wheels are trued to one-tenth of a millimeter (that’s about the width of a human hair, by the way).

This is our way of letting you peek behind the curtain and see the skill and effort that goes into every wheelset we build.  

Yes, the decals for this wheelset were to match the nailpolish

Gavin just finishing up the wheelset

The wait for the courier begins #newwheelday

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