We’re not the world’s biggest wheelbuilding company and we never will be. We’re focused on individually producing top quality wheels with incredible attention to detail and not on ‘selling units.’
We focus so much on quality because quality leads to durability and performance. Quality is what allows us to offer world-beating wheelsets with unmatched warranties.
Over the past 12 years of wheelbuilding we’ve seen every trend come and go and we’ve seen what works and what doesn’t. Our philosophy is to ignore the trends and the hype and build the worlds finest wheels.