We’re not the world’s biggest wheel building company and we never will be.  We’re focused on individually producing top quality wheels with incredible attention to detail and not on ‘selling units’.

We focus so much on quality because quality leads to durability and performance.  Quality is what allows us to offer world-beating wheelsets with unmatched performance and unmatched warranties.

Over the past 15 years of wheelbuilding we’ve seen every trend come and go and we’ve seen what works and what doesn’t.  Our philosophy is to ignore the trends and the hype and build the worlds finest wheels.

Every wheelset we sell is custom built just for you.  If you have any questions about what components will suit your needs please get in touch – The only thing better than the quality of our handbuilt wheels is our fanatical customer service.

Drop us a note


ph: +64 4 387 3592

Visit Us

9am to 6pm weekdays

154 Victoria Street, Te Aro (Temporarily)