What is the OG Full Custom Alloy?
A wheel built entirely around you. Choose your components, personalise the look, and we'll precision build them in our Wellington workshop.
We've spent a lot of time riding, testing and researching to put together this component range. Everything on the list has been chosen because it's a proven top-tier performer for for gravel, adventure and bikepacking riding.
There are a lot of options here, and that's the point. Luckily the only thing we do better than build custom wheels is help you figure out which components suit your bike and riding best.
Not sure about something? Call or email before you order - we're happy to talk through the options.
We'll call after your purchase to run through your spec and ensure nothing gets built until everything's right.
Rim options
These are the most popular rims we build with - each one tried, tested and proven in our workshop. They cover everything from fast gravel racing to heavy touring, and we know they work because we've built hundreds of wheels around them. Not quite what you're looking for or after something different? Get in touch - we can source other rims to suit your build.
| Rim | Typical Use | Internal Width | Weight 700c | Hooked Bead? |
| Wheelworks W:three | Gravel racing, bikepacking, CX | 30mm | 479g | Yes |
| DT Swiss GR-531 | Gravel racing, CX, day rides | 24mm | 535g | Yes |
| DT Swiss EX-471 | Bikepacking, adventure, CX | 25mm | 530g | Yes |
| DT Swiss XM-481 | Wide-tyre gravel, adventure | 30mm | 550g | Yes |
| DT Swiss EX-511 | Heavy touring, bikepacking, e-gravel | 30mm | 590g | Yes |
Hub options
All the hubs we sell can be ridden hard and maintained easily.
We'll ensure they fit your current bike but they're also versatile and adaptable enough to move to your next one. Want to go deeper? Check out the hub deep-dives on our hub portal for the full rundown on each option or get in touch with your hub related questions.
Dynamo hub options
We're big fans of the SON 28 and 29s hubs. The SON 28 typically adds $350 on the Dial, DT Swiss 350, or Hope Pro5 builds, and a little less if you choose more expensive rear hub options.
The SON 29s can't be used on every model rim because of its limited spoke count options and 2:1 lacing pattern but typically adds $500.
Drop us a note and we can see which model hub is best suited to your wheels and give you a firm price.
Spoke options
We offer a range of spokes from Alpina and Berd.
The spoke choice comes down to how the wheel feels: weight, stiffness, liveliness and comfort. Want the full picture? Check out the spoke deep-dives on our spoke portal for a closer look at each option, or get in touch and we'll help you choose.
What's in the box
- Ready to ride: Your new Wheelworks arrive pre-taped and fitted with high-flow tubeless valves - straight out of the box.
- Free tracked delivery: Courier delivery is free of charge throughout New Zealand and Australia.
- Packaging we're proud of: Your wheels ship in a custom-made cardboard box, produced in-house on our CNC. Made from 68–71% recycled material, sourced from sustainably managed forests in Kawerau and Tokoroa. No single-use plastic, no styrofoam. Designed for multiple uses and fully recyclable.
Warranty
We've got a lifetime warranty on all the spokes and build-quality. Individual components will be covered by their respective manufacturers warranties. For more information please visit our warranty page.
Image Gallery
#newwheelworksday for Jesse
Colours used: Satin Aluminium, Slate Metallic
Front wheel: Hope Pro5 Front Hub (J-bend, 6-bolt, 100x12 thru-axle, 32 hole, Silver), DT Swiss XM-481 (584mm / 27.5", 32 hole, Black), Spokes: Extralite Round Black, Spoke nipples: Black Brass
Rear wheel: Hope Pro5 Rear Hub (J-bend, 6-bolt, 142x12 thru-axle, 32 hole, Silver), DT Swiss EX-511 (584mm / 27.5", 32 hole, Black), Spokes: Extralite Round Black, Spoke nipples: Black Brass
#newwheelworksday for Logan
Colours used: GC Yellow, White, Smoke on the Water
This is a fun and colourful wheelset! We still build a lot of wheels with quick-release hubs - the range of hubs we choose to use are all modular which means we can make them fit your current bike and likely your next bike.
Front wheel: Dial Front Hub (J-bend, Center Lock, 100mm QR, 32 hole, Black), DT Swiss GR-531 (622mm / 29", 32 hole, Black), Spokes: Extralite Round Black, Spoke nipples: Black Brass
Rear wheel: Dial Rear Hub (J-bend, Center Lock, 135mm QR, 32 hole, Black), DT Swiss GR-531 (622mm / 29", 32 hole, Black), Spokes: Extralite Round Black, Spoke nipples: Black Brass
SON Dynamo
Colours used: Satin Aluminium
There is one dynamo which is lightyears (see what i did there?) ahead of the competition: SON. Yes, they're expensive, but their durability and bearing longevity is unmatched and that's super important on dynamo hubs as their bearings are no user-serviceable. SON have a 5 year bearing warranty but even the super old ones we see still have great bearings.
The 29S is the latest hub from SON and uses a unique barrel connector rather than the typical spade connectors found on most hubs. This is a much cleaner, more modern system of connecting the hub to your lights and electrical gadgets.
For this pair of wheels we matched the SON front hub with a Pro5 rear, and laced them both to the DT Swiss GR-531 gravel rims. Alpina spokes hold everything together
Front wheel: SON 29s Front Hub (Straight-pull, Center Lock, 100x12 thru-axle, 32 hole, Black), DT Swiss GR-531 (622mm / 29", 32 hole, Black), Spokes: Extralite Round Black, Spoke nipples: Black Brass
Rear wheel: Hope Pro5 Rear Hub (J-bend, Center Lock, 142x12 thru-axle, 32 hole, Black), DT Swiss GR-531 (622mm / 29", 32 hole, Black), Spokes: Extralite Round Black, Spoke nipples: Black Brass
